So you are in a tizzy about branding your service-based business, but you don’t know this one HUGE thing!
THAT’S JUST A SYMPTOM OF SOMETHING BIGGER!
In my opinion, it’s not a good investment to pay for branding your business if
YOU DON’T KNOW WHO YOU ARE!
When you have finished branding, and time goes on.
YOU BEGIN TO FEEL TRAPPED.
Trapped by your past decision to brand too early.
Here is a secret!
The fancy website, fonts, photoshoot, brand board will not make you money or guarantee clients. It’s a creative distraction, creative way of procrastinating, and self-sabotage.
You thought that you needed those things for your business.
FACT – YOU DON’T NEED THEM!
You invested the money to brand, yet in 2-6 months, you’ve moved on to another dream, vision, mission, and your business has a different feel!
NOW YOU THINK IT’S A WASTE to switch to what you want to do now because you already paid for “branding.”
JUST WAIT ANOTHER CHANGE IS COMING!
DO THIS INSTEAD
I say, as an entrepreneur, you will participate in self-development in one of two ways. One forced to learn lessons because you let your ego run your business, and good ole fashion paying your dues. OR
Two, intentionally learn from voluntarily doing self-development and getting paid support.
Identifying what makes you, YOU so that you can create an authentic business that naturally stands out.
Preventing you from feeling like a fake with the branding that doesn’t match where you are anymore, your services or identity.
You need to understand who you are, your strengths, Core Values, mindset and drivers to align your decisions and the vision of your company, so there is no internal conflict and limit sabotage.
Gain the ability to create strategies that are authentic to you to prevent sabotaging your business by trying to build someone else’s business as your own.
If you aren’t confident in who you are you still won’t promote your business or pursue new business, you will passively wait for people to approach you!
I COULD KEEP GOING
I’ve had conversations with people. They said they heard the voice in the back of their mind but ignored it and decided to brand their business despite the warning. They all wished that they have waited instead.
I’ve heard very successful people who use the hand full of images and just a landing page.
Without self-development, you will be back at square 1!
#StartingOverSucks when you have put money into what you thought would keep forever, but it was fleeting. You need time to increase your confidence in yourself, your abilities and work on your mindset so you can brand adequately.
There are other ways to invest in your business until you have been in business for years after a few changes.
Don’t let branding be one of your investments within the first few years.
Here are some tips separate from the priority of Self-Development:
• Do Not buy a logo!
• Take photos in a few outfits that you like with a solid top.
• Wear those clothes on your live streams.
• Only get a professional headshot USE IT! Check out JC Penny or somewhere that has a nominal fee.
• Have someone take photos of you while outside.
• By yourself – use a tripod or monopod.
• Use a self-timer or remote.
• Use apps on your phone with the same colors to create images.
• Use the same colors and fonts from your computer on all of your documents.
Branding doesn’t make you money.
Getting the clients on your schedule does.
Make sure your tizzy about needing branding isn’t a creative way of not being the CEO of your business because you’re sabotaging yourself.
Take your #ConfidenceOnTheRise by learning who you are first!
I’m Kourtney Coleman and I teach you to pivot with confidence in your business because #StartingOverSucks. I help women like you who feel this way become confident in who you are so you can create an authentic & successful business. I know all about starting over and it’s the perfect place to pivot and step up to your new level.
#KourtneyCInc #DataWoo #StartingOverSucks #ConfidenceOnTheRise #confidence #WBWI #PivotToProfit